Last week’s Business Week magazine did a cover story on social networking which discussed how corporations are using social networks to collect information about their customer’s behaviors.
Learning and Profiting from Online FriendshipsCompanies are working fast to figure out how to make money from the wealth of data they’re beginning to have about our online friendships
This story includes reports from the many researchers who are now rushing to study social networking ( see our previous post on a Havard Business School report). One question of interest is exactly how large a network of friends can anyone maintain.
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That cover story follows one from the previsous week about the effect social networking is having on business:
Web 2.0: Managing Corporate ReputationsCompanies are scrambling to silence errant messages while exploiting social networks
Together these two articles raise some questions we invite proximity readers to consider:
how many friends do you interact with on your social network?
has social networking invaded your workplace?
do you network with friends from work?
do people on your network talk about their jobs and what happens at their office?